fbpx

5 Tips to Successfully Launch Your New Brand

Melyssa Griffin

2 min

POSTED BY

TIME TO READ

5 Tips to Successfully Launch Your New Brand

02

01

This is my digital home, where I offer unfiltered advice and offerings about how to choose self expression, inner healing, ancient wisdom, and alignment as the pathway to real and lasting abundance.

I’m Melyssa Griffin

HEY THERE, SWEET ONE.

MORE ABOUT ME

POPULAR CATEGORIES

POPULAR LATELY

Business Tips

Grow, scale, and get the open book lessons I’ve learned along the way.

How Your Money Mindset is Sabotaging Your Business (And How to Fix It)

How to Let Go of the Status Quo to Live the Life You Were Meant For

03

Your Dream Life is on the Other Side of Your Scarcity Mindset

04

Why It’s So Damn Important to Heal Your Relationship With Money

TAKE THE QUIZ

Discover Your Money Magnetism Archetype

free quiz!

Mindset

Because the best way to grow your business is from the inside out.

You know, just the stuff from me to you.

Personal

Case Studies

Facts, numbers, behind the scenes, and income reports. I’m sharing it all!

Over 20,000 online entrepreneurs have gone through my programs. 

Sucess Stories

SEE THEIR STORIES

Anjali 

PROFITABLE CREATOR STUDENT

TARAH-LYNN

PROFITABLE CREATOR STUDENT

MICHELLE

PINFINITE GROWTH STUDENT

ALORA

EMAIL LIST ACADEMY STUDENT

launch-your-new-brand-1

Rebranding can mean a lot of things, but generally it refers to the process of reevaluating and refining the image, feel, and even offerings of your blog or business. Since our goals and audience can change over time, rebranding gives you the opportunity to best fit your market (and yourself!).

When I first started as a designer in 2008, I designed anything I could get my hands on — flyers, business cards, mixtape covers, posters, t-shirts and more. I didn’t really have a strong niche and was known for being a “one stop shop.” When I learned more about business and discovered the importance of finding a target audience, I knew I needed to radically alter how I did things. I completely changed the name, mission statement and brand elements (such as colors and fonts) of my business. Now, my business is more successful and I’m really happy with my new brand. Here are five things I learned during the process that will help you with the launch of your own brand — whether you’re starting from scratch or redoing something that no longer fits you.

Related Post: Why I Rebranded My Business To My Own Name

1. Study your new audience.

Instead of studying my new audience and what they wanted from me, I studied my competition.  It’s great to know who your competition is, but sometimes we have a tendency to be overly “inspired” by our competitors.  I spoke like them and built my website like them.  If I had studied my new audience I would’ve been able to find the right words to attract them rather than to imitate someone else.

2. Position myself.

Saying that I’m the best isn’t enough to actually have clients think you’re the best.  It’s important to define what makes you different and position yourself to be valuable to your audience.  Good ways to do this are by blogging and case studies.  It’s a way to show proof that you’re an expert in your field.

3. Brand everything.

After settling on a new name for my business, I designed a logo and website, but neglected to create business cards, consistent social media accounts, and an email signature. It’s pretty hard to build brand recognition when your brand isn’t consistent. Generously sprinkle your new logo and brand colors on anything that connects to your business or blog. That way, if someone stumbles on your Facebook page, they’ll be able to connect it back to you.

4. Build anticipation.

Although I completely changed my audience and scope of work, I think it would’ve been beneficial to share the journey with my existing audience.  Giving subtle hints through social media that something new was coming would’ve been a great way for people to anticipate my rebrand and get excited about the upcoming release.

5. Perfect timing.

Let’s be honest, perfect doesn’t exist. I launched months longer than I should have because I was so focused on perfection. While I didn’t build anticipation strategically, the little bit of anticipation that I grew eventually died down because people were exhausted from waiting. Honestly, you should launch before you’re ready and tweak on the go.

Doing a rebrand for your business can make a huge impact if done correctly. What are some rebrand strategies you would suggest?

 

Keep Reading

My name is
Melyssa Griffin

I believe that an unstoppable mindset can be your #1 business tactic. So, my job is to lead you back to yourself and to help you reprogram the limiting beliefs and patterns that are keeping you small. 

Around these parts, I share my best business secrets, as well as help you cultivate a life of true freedom, purpose, and fun. I’m also big on bear hugs, anything unconventional and creative, and teaching people like you how to live an abundant and limitless life. Let’s get weird.

I'M GLAD YOU'RE HERE

Limitless Life™ Podcast

with 

MELYSSA GRIFFIN

The Top 100 “personal development for entrepreneurs” podcast that teaches you how to grow your business by reprogramming the patterns and beliefs that keep you stuck.

TELL ME MORE

LIMITLESS LIFE™ HAS 700+ 5-STAR REVIEWS! 

LISTEN ON SPOTIFY

LISTEN ON ITUNES

LISTEN ON STITCHER

THE PODCAST

“I can’t recommend this podcast and Melyssa enough. I pivoted my business and I’m now coaching, creating courses, and living my limitless life! The words you’ll hear will change your life!”

- Jen

“Loved how raw and heart-centered it was, every few seconds I would nod my head because it resonated so much. Highly recommend if you’re looking for more purpose, passion and well-being in your life!”

- YunzheZhou

“A daily reminder towards greatness... Listening to these podcast episodes are the highlight of my day. It’s my rock and anchor in a chaotic storm of trying to better my life. So so thankful for it!”

- Rosenthorn

Unapologetic Results for Your Business + Mindset

Over 20,000 digital entrepreneurs from around the world have taken my top-rated online courses to step into their next level of leadership and cash money. Ready to grow?

LEARN WITH MELYSSA

Nana Yaa

PINFINITE GROWTH STUDENT

My Courses:

Anjali

PROFITABLE CREATOR STUDENT

EMILY

EMAIL LIST ACADEMY STUDENT

What’s stopping you from making more money, reaching your goals, and bringing your big dreams to life? It’s probably your relationship with money. Answer a few key questions and you’ll get instant access to a customized path to step into more abundance and ease.

TAKE THE QUIZ

Discover Your Money Magnetism Archetype

free quiz!

WHAT'S YOUR MONEY MAGNETISM ARCHETYPE?