The past month felt like a pivotal turning point in the fight for racial justice, especially for Black lives. But hey, I don’t have to tell you that, right? You saw anti-racism authors topping the New York Times Bestseller lists for weeks. You saw your Instagram feed decked out in black squares for #BlackoutTuesday. And you might have even made it to a protest in your city.
But roughly one month after George Floyd’s murder, my company and I are asking ourselves, “What else? How do we keep this movement going after social media has moved on?”
While buying an anti-racism book or sharing a post on Instagram is moving in the right direction, it is decidedly not enough if we want lasting, systemic change. And while our company isn’t brand new to social justice education and activism, we have a lot of work to do to create a truly anti-racist organization and community. (Hey, we’re here for it!)
Now, before we dive in, let me give you a lay of the land:
- This plan is divided into four sections that move from the inside out: Personal (me), Team (our staff), Company (our company as a whole), and Community (the people we serve). Within each section, I’ll share specific steps we will be taking toward anti-racism.
- Wherever possible, I’ll be sharing metrics and deadlines so that you know when I intend for that item to be accomplished.
- I’ll also be sharing a check-in post each quarter to let you know how things are going, what we’ve accomplished, what obstacles we’re facing, and if we’re adding anything to the plan moving forward.
- This plan was created by me (Melyssa Griffin) and my company’s COO, Kat. However, we also worked with Beth Ruffin, a Diversity and Inclusion Consultant, who gave us feedback and made helpful suggestions about how this plan could be improved. What you’re seeing is the final product of our collaborations!
I’m sharing this action plan here for two reasons:
- To publicly show our support for Black Lives Matter, share the steps we’ve already been taking as a company prior to the last month’s events, and share the many new steps we will be taking toward ending systemic racism and oppression. If you’re going to be part of a community and even invest your money in a brand, you deserve to know what kind of company you’re supporting, and whether or not that company aligns with your values.
- So that you can hold me and my company accountable. We’re not here to post an Instagram caption and call it a day — we’re ready to do the work and take aligned action. If we’re not living up to the goals we set in our plan, you have every right to tell me. We have our own accountability fail-safes in place, but you’re always welcome to let us know where we’re not living up to these values, or where we could be doing better.
Now that that’s out of the way, let’s dive in already, shall we?!
I’ve included this action plan in both podcast format and written format. Both of them include roughly the same info, so feel free to consume in whichever medium you prefer below! Keep on Readin' about Our 1-Year Anti-Racism Action Plan: How We’re Going to Do Better