Rich pins refer to Pinterest pins that have your website name and icon displayed underneath the pin image, easily directing users to the pin’s source (you!). In case you’re confused, you can check out recent TNC pins here. You’ll notice that they all say “from The Nectar Collective” underneath, and also have my site’s favicon.
If you’re on WordPress, setting up rich pins is incredibly easy and very beneficial for growing your Pinterest following. Since activating rich pins on my Pinterest account about two months ago, the number of people who viewed my profile and pins has nearly doubled. I’ve also noticed that my pins are starting to gain more traction, likes, and re-pins overall. Tons of readers and customers find new sites to explore and products to buy on Pinterest, so standing out from the crowd will help your blog or biz get noticed.
Did I mention this tutorial only takes 5 minutes tops? It’s easy peasy! Follow these simple steps to learn how to set up rich pins on Pinterest for your blog or business. Woooooo!
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Step One: Install the “Yoast” SEO plugin
In order to set up rich pins, Pinterest requires you to add certain meta tags to your site. Luckily, the Yoast plugin adds these for you! No confusing tech work here, folks! In case you’re unfamiliar with Yoast, it’s a search engine optimization (SEO) plugin, which can boost your blog in search engine rankings, when used properly. Whether you set up rich pins or not, I highly recommend installing and using Yoast. It’s a great tool! You can read more of my thoughts about it here.
Anyways, for this tutorial, you’ll need to install and activate Yoast. After Yoast is activated, go to the “Social” tab under Yoast’s settings. Click on the “Facebook” tab and make sure the “Add Open Graph meta data” button is enabled. Then we’re on to the next step!
Step Two: Visit the “Rich Pin Validator”
Go to Pinterest’s Rich Pin Validator, and plug in a link to any post on your site. It doesn’t matter which post and you only need to do one. Click “validate.”
Step Three: Apply!
After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” once again. Congrats, you’re done! That was easy, eh?
Now, you’ll just need to wait for a few days while Pinterest approves your application. Once it’s approved, your pins will all display your website name and icon. Hint: the icon displayed is your “favicon,” or the little icon that shows up next to your site name in your browser bar.
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By the way, are you following The Nectar Collective on Pinterest? We share tons of tips for bloggers and entrepreneurs, plus general Pinterest pretty-ness. 😉 You can follow us here >>