“The whole thing about vulnerability is somebody has to trust and be vulnerable first.” -Alison Faulkner.
During today’s interview, Alison (from The Alison Show) shares how she’s used vulnerability and authenticity to grow a huge and engaged audience of people. How do I know her audience is actually “engaged”? Well, when she hosts events, they often sell out in minutes. And when she posts a vulnerable photo on Instagram, they get thousands of likes and tons of comments. This woman has mastered the art of creating genuine connections online, and in this interview she shares how she did it to grow a large, engaged audience — and how you can, too.
This interview is packed with laughter, honesty, and wisdom and Alison is a self-help cheerleader for the modern ages.
Check out the episode below:
And in case you haven’t heard of Alison, here’s a glimpse of why you should love her (and a hint at something we’ll be talking about during this episode):
Well I KNOW May (and my month of dancing) is over so we all hardly deserve this GIFT, but my dad, or as we know him #moveswithcraig is recovering from his stem cell transplant, and just wanted to prove once and for all there’s always, ALWAYS still a reason to dance. 🌟 Hooked to an IV even, it’s fairly obvious #idancebecauseimawesome BUT I’m awesome because of my dad. ❤️❤️ Thanks for sharing your moves @craigfaulkner 🕺🏼 the beanie toss, the stem cell square, and the “laying-down man” 😂 My dad is starting to share his cancer journey and is doing so a bit more through #cancerwithcraig so I’ll keep you posted as he feels like sharing his story, as it’s his to share. But as his daughter I’ll just say, I couldn’t be prouder to call him my dad. ❤️ filming and art direction by my bro @thedailykirk and also just a special thank you to the nurses here at Jacobs Medical Center. You are AMAZING. Thank you to all of you who are nurses and are ANGELS on this earth. 🕺🏼💃 #thealisondanceshow
In this episode, you’ll hear about things like…
- How Alison formulated a fun, quirky business model and monetized it!
- The mistake she’s made with every business she’s started (and how she’s fixing this in her current one).
- How to create a large, engaged audience (hint: you have to “go first”).
- Why Alison now believes joy and sadness can co-exist with each other at the same time (and how she’s managing a tough personal experience).
- Connecting everything to your “Why” (and the process Alison uses to find hers).
Links from the interview:
- Alison’s Website, The Alison Show
- Alison on Twitter
- Alison on Facebook
- Alison on YouTube
- Alison on Pinterest
- Alison on Instagram
- Quentin Tarantino – Express Your Vision (Video)
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Loving the podcast? I encourage you to use the hashtag #PursuitWithPurpose to show our PWP tribe how you live your purpose everyday. Plus, you’ll get to sift through the hashtag to find other business owners who care about community and connectedness over competition and comparison. And I’ll be reposting some of my favorite images and stories, too. 🙂
Thank you for listening!